One of the UK’s leading online parcel delivery services has stressed how important it is for UK businesses to make sure they are appealing to as wide a group of online consumers on eBay as possible.
Bolton-based Parcel2Go made the call following an interview given to the Daily Telegraph by the online auction and retail giant’s president of global marketplaces this week. Devin Wenig told the newspaper the UK had now become eBay’s fastest-growing marketplace, highlighting the fact that the British site receives visits from 17 million unique users every month, with sellers listing 40 million products.
Parcel2Go marketing director Richard Mercer said the news highlights just how important it is for businesses using eBay to ensure that they are doing everything possible to attract customers.
He said: “The popularity of eBay is something that all businesses should be looking to take advantage of. E-commerce is continuing to grow at a staggering pace and companies should be trying to maximise their exposure to potential customers.
“On eBay, one way of doing this is by offering a wide range of shipping options to customers as this will ensure that listings appeal to as wide a range of people as possible. For example, by offering international shipping options through international courier firms you are going to suddenly make your products available to a whole swathe of new customers.”
In his interview, Mr Wenig also highlighted the increasing role that mobile is playing, describing its growth as “exponential”. He said one item per second is now purchased through a mobile device.
“Smartphone usage is spreading rapidly and as more consumers get access to sites such as eBay while they’re on the move, sales will naturally increase. We want as many businesses as possible to benefit from this opportunity,” added Richard.