Payday loans, the often derided side to personal finance, have been gaining in popularity for quite some time in the UK.

What was once a small, niche related business, has now become a multi-million pound industry. The demand for the product seemingly growing thanks to the lending patterns of major lenders and banks.

Established within that market is the company Payday Loans UK. Formed by two ex-bankers, the firm base it’s ethos on delivering cash advances to those refused elsewhere.

In keeping with this innovative spirit they have revealed a new mascot to go along with the usual payday loans product.

The aim of this ‘talisman’ is more of a symbol than a novelty as Nick Cox from the company explains;

“We came up with the concept of Jackson as more of a multi-functional device then an un-purposeful icon.”

“Our initial aim for Jackson is to have him implemented as an online helper on our website. He will be on-hand if the customer runs into trouble with any detail. There will be a knowledge base attached to the interface and an online operator for 2nd level queries.”

“After that the sky’s the limit really, we could have him as the spearhead for ad campaigns or even as acting CEO for the day!”

The company hopes that Jackson will bring some much needed cheer into what can be an often depressing situation.

Cox is under no illusion as to how customers feel when accessing his site;

“Payday loans suck. Let’s face it. Nobody wants to take out a loan and when they do they’re not going to be happy about it. Hopefully this will put a smile on their face.”

The company’s aims for Jackson the dog are still be sketched out and he has not yet been implemented into the user experience on the website payday-loansuk.org.uk.

The whole process is being strategically mastered as if re-homing a pet. Payday Loans UK expect the first wave of Jackson mania to start at the end of this month.

Payday Loans UK are a fast online payday loans service aimed at those refused elsewhere. Loans are approved instantly and deposits can be as fast as 15-minutes straight to customers’ UK bank accounts.

Via EPR Network
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