With people in the UK spending more money online than ever before, companies need to make sure that they have a suitable digital presence to be able to market their goods and services effectively, according to Britain’s largest online parcel delivery service.

Parcel2Go helps online companies of all shapes and sizes to deliver customers’ orders to addresses across the UK, and around the world, every day. And according to research carried out by payment services firm WorldPay, the average British consumer now spends a quarter of their disposable income with online retailers.

Parcel2Go has seen the effects that increasing consumer confidence and the ease with which people can now buy online have had on parcel delivery volumes. The company’s marketing director Richard Mercer said firms must ensure they have suitable parcel delivery systems set up in order to capitalise on the increase in online spend.

He said: “Having a website that is easy to find and intuitive to use is vital if businesses want to draw in customers in the first place. Having a smooth and simple delivery process for when an order has been placed is then vital if they want to keep those customers.

“It has never been more important to have a fast and efficient domestic and international parcel delivery offer. WorldPay’s research is evidence of how much consumers have come to rely on the internet when it comes to purchasing goods and services, and Parcel2Go’s experience is that customers now expect to receive their goods quickly and in perfect condition.

“Hiring the services of a professional world courier to handle deliveries is now critical.”

Parcel2Go assists businesses in organising deliveries to countries across the world, from Spain to Singapore, with the help of some of the industry’s leading courier companies, including City Link, Parcelforce, FedEx and UPS.

Via EPR Network
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Despite UK retailers feeling the pressure as consumers’ incomes continue to be squeezed and shoppers keep a tight rein on their spending, online channels are still delivering impressive results. According to online parcel delivery specialist Parcel2Go, businesses must look to capitalise on the opportunities available and encourage consumers to spend by providing a reliable service and rapid parcel delivery options.

Recent financial results from Marks & Spencer revealed a 22.8 per cent increase in e-commerce sales in the 13 weeks to March 31. That was despite a 0.7 per cent fall in like-for-like sales in the UK. Department store John Lewis also posted impressive online sales results in the week to April 14, with a 57.8 per cent year-on-year increase in sales at johnlewis.com. This followed a 39.1 per cent year-on-year increase the previous week.

According to Richard Mercer, marketing director at Parcel2Go, these latest results highlight just how important online channels have become to retailers, and should serve as a reminder that customers expect goods ordered online to arrive promptly.

He said: “As an increasing number of shoppers become comfortable with shopping over the internet, all businesses must appreciate how vital it is first of all to have an online presence, and then to ensure goods arrive with shoppers quickly and in tip-top condition.

“By calling on the services of reliable and affordable courier firms, all companies can put themselves in the best possible position to win repeat custom.”

Results of a survey released earlier this month showed that out of 2,000 online shoppers, 74 per cent had abandoned purchases because they felt the delivery charge was too high, suggesting that the issue postage rates is something else businesses trading on the internet must remain aware of.

Via EPR Network
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